Digital printing is a method of printing from a digital-based image directly to a variety of media. It usually refers to professional printing where small-run jobs from desktop publishing and other digital sources are printed using large-format and/or high-volume laser or inkjet printers. Digital printing offers endless possibilities for intricate designs and vibrant colours, making it perfect for creating eye-catching party wear that stands out from the crowd.

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A jaffa color shirt heavily embellished in the front with antique shaded kora dabka, kundan, tilla, sequins and pearls. Floral motifs on the shirt and cold shoulder sleeves enhance the beauty of this shirt. It is finished with scalloped embellishment border. This dress is coordinated with embroidered cigarette pants and self-printed dupatta.

Jaffa Straight Shirt – Cigarette Pants – Printed Dupatta

Original price was: £ 789.Current price is: £ 553.
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This outfit is a timeless beauty. Dark purple self-printed blouse is decorated with applique. The raw silk classic lehenga is adorned with digital print. Its floral print is further decorated with swarovski, tilla, kora dabka. Its beautiful printed border adds to the look. This outfit is beautifully coordinated with peach pink dupatta with heavy embroidered borders.

Dark Purple Blouse with Peach Pink Lehenga

Original price was: £ 956.Current price is: £ 669.


Digital printing, a modern printing method, revolutionizes the fashion industry with its versatility and precision. Unlike traditional methods like screen printing, digital printing involves transferring designs directly from a computer onto fabric using inkjet or laser technology. This process allows for intricate and detailed patterns, vibrant colours, and seamless gradients, giving designers unprecedented creative freedom. From bold graphics to intricate motifs, digital print offers endless possibilities for creating unique and personalized garments. Its efficiency and ability to produce small runs make it a preferred choice for designers seeking to bring their creative visions to life with stunning accuracy and quality. Whether adorning party wear or everyday attire, digital print adds a contemporary flair to fashion, making a bold statement in the modern wardrobe.